The Magic of Video Diaries: Capturing What People Do, Not Just What They Say
Human memory is fallible. Learn why combining in-the-moment video capture with reflective thinking reveals authentic behaviors and deeper…
Giulia Romanò
13 October 2025
Notes from the field
Insights, best practices, product updates, and event highlights from the world of mobile ethnography and qualitative research.
Webinar Recap: The Truth About High-Performing Teams
Phil Burgess reveals the truth about high-performing research teams. Learn why slowing down, embracing healthy conflict, and human…
Dave Kaye10 October 2025
Case Study: Decoding Populism – Understanding The Rise of Populism in Britain from the “Inside Out”
Discover how Faster Horses used mobile ethnography to understand Britain’s voters from the inside out, capturing raw, empathy-led…
Giulia Romanò1 October 2025
Webinar Recap: Stop Performing, Start Partnering: How to Build Stronger Client Relationships
Hazel Wilkinson shares her golden rules for building stronger client relationships. Learn how to stop performing, start partnering,…
Giulia Romanò26 September 2025
An Empathy-Based Approach to Understanding Employee Experiences
Learn how Field Notes uses the G.R.E.A.T framework to capture authentic employee experiences, moving beyond static surveys to…
Andrea de la Concha15 September 2025
Webinar Recap: What Clients Really Want
Xero’s Isabel Parashos shares what end clients really want from research agencies. Learn why the “grand reveal” is…
Giulia Romanò8 September 2025Beyond Surveys: Tips for Using Mobile Diaries to Capture Authentic Voices
Mobile qualitative research helps uncover In-the-Moment insights by engaging with participants during their experiences, resulting in authentic responses…
Giulia Romanò1 September 2025
